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Lead, Don’t Manage

12 Lessons in Creating a Leadership Culture Based on Core Values

There’s a disconnect in many organizations today. Management is often viewed as being synonymous with leadership, and while every manager would want to be seen as a leader, not everyone in management acts like they understand what leadership entails. But in Lead, Don’t Manage, Mark Williams dives into the keys to cultivating successful and effective leadership at every level of an organization.

From individual contributors to the C-Suite, Williams understands and explains the value of true leadership and how to establish it among a workforce. There are no mind tricks here, no newly revealed secrets. Grounded and accessible, Lead, Don’t Manage provides a straightforward application of proven techniques that will help employees of all levels grasp the impact they can have on their organization and stretch to reach their potential.

When you learn to lead from the top down, you’ll build organizational success from the bottom up.

 


 


TABLE OF CONTENTS

Introduction
1. Core Values: Why They Matter to Your Team
2. Goals: How to Manage Them
3. How to Communicate Effectively
4. Are You Managing or Just Keeping Track of Your Employees?
5. Managing Like a Sports Team
6. “Able to, Want to, Allowed to”
7. Water Cooler Talk: Understanding You Have a Brand
8. Performance Reviews: The Why/How/How to
9. Pay to Motivate and Incentivize
10. Creating Alliances
11. Know (Then Accept) Your Risks
12. Final Chapter: This Is Fun!

 


WHAT THEY’RE SAYING

“As the leader of a powerful and fast growing business in a highly competitive field, Mark Williams imparts fundamental yet invaluable insights about the drivers of organizational success. From building a values-based culture to developing and motivating top talent, Mark covers a broad range of critical strategies and skills for leaders of companies and teams both large and small. His approach is a road map toward sustainable success in the face of volatile markets and new competitive challenges.” — Walter White, President and Chief Executive Officer, Allianz Life

“Building a cohesive team that drives a business forward is every executive’s dream. In Lead, Don’t Manage, Mark delivers a straight-forward, easy to implement approach to enhance the performance and morale of any team. I love the way it brings all stakeholders together for today and into the future. A must read for anyone experiencing stagnation.” — Rick Kisser, CEO, AIP Marketing

Lead, Don’t Manage should be a required read for any new manager, and a regular refresher for an experienced one. I only wish I had read this when I got my first management job—this would have saved me a lot of time and mistakes!”
Maureen James, Owner, Summit Compliance Group, LLC