We’re all used to firing off texts, emails and DMs all day long. But sometimes, the simplest and most personal way to connect is still the best: a letter. Lately, I’ve started sending letters and postcards to CEOs across the country, and honestly, it’s been more powerful than I expected.
Why am I doing this? I’m looking to expand speaking opportunities and share the lessons I’ve learned in leadership and business with more teams. Sure, I could send an email or a LinkedIn message, but those often get lost in the shuffle. A handwritten letter or postcard stands out. It shows that you took the time, that you care enough to slow down and connect in a real way.
Writing a letter forces you to think carefully about what you want to say. You can’t hide behind vague language or a catchy subject line. Every word matters. That process makes me reflect on what I want to communicate and why it’s important. It’s a reminder of the power of clarity, authenticity and intention in every form of communication, whether in writing, speaking or leading a team.
The response has been amazing. A simple note can spark a conversation, create curiosity or open doors that digital messages often can’t. I’ve had replies turn into calls, which then turn into opportunities to speak, collaborate or share insights. Beyond the opportunities, it’s a reminder that personal connection still matters, no matter how senior the person is or how busy their day might be.
And it’s not just about the results. Writing letters and postcards is a lesson in patience and humility. You can’t rush it and you don’t always get an immediate response. But that’s part of the point. Relationships take time and showing up thoughtfully matters more than sending a quick message.
Postcards are great too. They’re small, simple and personal. They make people smile, and they send a clear message: “I see you. I value your time. I’m making the effort to connect.” That effort alone speaks volumes.
If you want to grow your network, expand opportunities, or just reconnect with the human side of business, I can’t recommend writing enough. It forces authenticity and slows you down. Leadership is about relationships and the stronger your connections, the bigger impact you can make.
So yes, I’ll keep writing letters. I’ll keep sending postcards. And every time I do, I’m reminded that slowing down, showing up thoughtfully and making a real human connection can open doors you didn’t even know existed. People respond to people, not emails, not social posts not automation. That’s the real power of a personal letter.