Brokers International’s Mark Williams on the Annuity Market Force to Watch

We’re all used to firing off texts, emails and DMs all day long. But sometimes, the simplest and most personal way to connect is still the best: a letter. Lately, I’ve started sending letters and postcards to CEOs across the country, and honestly, it’s been more powerful than I expected. 

As a leader, it’s easy to get caught up in what’s next. New goals, quarterly plans, growth initiatives and the next big decision can feel like they deserve all your attention. Looking forward is critical. You have to set a direction, make decisions with the future in mind and push your team toward progress. But the truth is, you can’t lead forward successfully without understanding the past. 

I’ll be honest, most people who know me would never describe me as quiet. At home, I can be loud on the phone, pacing around, talking through ideas, and yes, it drives my wife a little crazy. But recently, I’ve been discovering the benefits of something I didn’t think I’d ever embrace fully: quiet. 

One of the best parts of my job has always been getting out of the office and spending time with clients.